Alternate Reality Game by Coldplay

By: Dries Heerkens Yesterday the new Coldplay album ‘Ghost Stories’ was released. During the years, the band reached big successes and scored hit after hit. One of the factors behind the success of Coldplay are the strong lyrics. The lyrics of the latest album formed the key element of the promotional action Coldplay organized, helped by Twitter. The band communicated… Read More Alternate Reality Game by Coldplay

The Influence of Characters on Commercial Success in the Music Industry

By Dries Heerkens Watch in pdf 1: Introduction For over a decade now, innovations in the realm of digital media technologies have been commonly perceived as threatening the medium/long-term viability of the music industry. Digital file-sharing, duplication and storage technologies are widely regarded as producing a ‘‘crisis’’ for an industry that had grown exponentially on… Read More The Influence of Characters on Commercial Success in the Music Industry

Wu-Tang Clan choses to fight the media

By Dries Heerkens Whilst the initial disruptiveeffects of the radical new digital technologies may have induced a certain ‘‘crisis’’ for the prevailing models and practices of the recorded music industry, these digital technologies have also prompted and been accompanied by new opportunities for restructuring and reshaping of the scope and operations of the music industry. (Preston and Rodgers,… Read More Wu-Tang Clan choses to fight the media