By Dries Heerkens
The 9th of June a new album from Kasabian will be launched; the name of the album is called after its running time, which is 48 mintes and 13 seconds; 48:13; some creatives on the internet figured out that it might be no coincident; KAS48:13N.
On the 4th of April the frontman Tom Meighan and guitarist Serge Pizzorno painted a wall in East-London luminous pink and added the numbers 48:13 in black on the wall. It is not the first example of using street art to promote an album last year; Daft Punk and Arcade Fire did it as well. However, Kasabian has distuingished itself by filming it and post it on Youtube – to create extra attention for its new release; See the video of Tom Meighan and Serge Pizzorno dressed in overalls below.
The YouTube video was the end of a number of messages on Instagram; from the 8th of April until the 20th of April, in which the band from Leicester shared the names of the tracks on the social photo network; An interesting social campaing, by the band who will headline Glastonbury this year. The numbers and colours are unique semiotics and are smartly used on multiple social platforms.
Today, Kasabian posted the first videoclip of the single Eez-eh on Youtube and can be watched below.